Natural Insight - A Digital Design Installation for Canon USA
The following excerpt is from the book "Natural Insight", created by Canon in 2013: The decision to commission Hugh O'Donnell to create custom artwork for the new Canon Americas headquarters in Melville, New York was a simple one. As one of the three worldwide headquarters of the Canon organization (with Tokyo and London), the vision for the decor of this state-of-the-art , 700,000-square-foot facility was clear from the start. The artwork needed to be reflective of the rich history and culture of he company, including its corporate philosophy of Kyosei - "All people, regardless of race, religion or culture, harmoniously living and working together into the future"- as well as its commitment to the environment (designed to be a "green" building, the facility has many environmentally-friendly features). In order to best achieve this vision, an internal committee consisting of long-tenured employees from diverse areas of the organization was formed. Viewing Hugh O'Donnell's awe-inspiring body of work, the Canon committee was unanimous in the belief that Hugh's concepts and techniques made him the premier candidate to bring the vision to life. Indeed, Hugh's style of combining traditional painting tools with Canon's optical imaging technologies has yielded results that are nothing short of spectacular. The digital artworks installed at Canon Americas' headquarters were inspired by the world of nature, and in particular, the four seasons. Utilizing Canon technology, including the Canon imagePROGRAF iPF9400 Large Format Printer, Canon EOS 5D Mark II Digital SLR Camera and various Canon lenses, Hugh's work enable the viewer to see both the micro and macro worlds in ways that have not been done before. The artworks were developed to highlight the capabilities of high definition digital optics. The materials and photographs used in the works were captured and composed to allow for large scale fine art mural printing in high definition. We are fortunate to have worked with an artist whose concepts and techniques so closely related to our values as well as product capabilities. To that end, we are proud that Canon is truly "Enabling Creativity." Canon, U.S.A. Inc., 2013 |